Ventures
What else am I building?
CheekyFit is the day job. These two are the next bets — same playbook: find a market the incumbents built for someone else, and rebuild it from the data up. Both launch in 2026.
Femtech · Launching 2026
Nyra
AI-enabled period tracking, made for India.
India is home to more than 350 million menstruating women, yet the cycle trackers on their phones were designed elsewhere — English-first, built around the textbook 28-day cycle, and trained overwhelmingly on Western user data. Nyra starts from the Indian reality instead: an AI tracker that speaks regional languages, with prediction models built for the cycles women actually have. Studies put PCOS prevalence among urban Indian women as high as one in five, which makes an irregular cycle the normal case to design for, not the edge case.
The novelty is the data posture as much as the product. National family-health surveys still show wide gaps in menstrual-health awareness, so Nyra pairs tracking with vernacular health education — and because cycle data is among the most sensitive data a woman can share, it is private by design, with health inference running on the device rather than in an ad-tech pipeline. No period tracker at scale has been built this way for this market.
Nutrition · Launching 2026
XDOPE
Second-generation fitness nutrition.
India's fitness-supplement market is compounding in double digits, but the first generation of products broke trust on the way up: when researchers lab-tested dozens of protein supplements sold in India in 2024, a large majority misstated their protein content and several contained contaminants. Meanwhile dietary surveys consistently find that most Indian diets — largely vegetarian — fall short of daily protein requirements. Enormous need, broken supply.
XDOPE is the second generation: clean-label formulations where every batch is third-party tested and the certificate is public, doses set by evidence rather than bro-science, and products built around Indian diets and training habits instead of imported Western stacks. In a market where the bestselling tubs can't be trusted, verifiable honesty is the product.